Have you started using Chat GPT - artificial intelligence (AI) seriously?

Whether you are an experienced user of computers and computer technology or not, nothing prevents you from seriously using artificial intelligence (AI) with a little human wisdom, i.e. the now widely known Chat GPT (a product of Google).

Until the advent of AI, we had a search engine at our disposal, and based on keywords in the search, it throws out a bunch of data, so you dig what you need.

However, artificial intelligence introduces (as the name itself suggests) a certain intellectual sharpness, thanks to which you receive smartly selected and smartly structured data, with appropriate AI logic created conclusions and even recommendations (which somewhat remind you that the answer is given by a living being).

It all depends on how you phrase the question and the amount of wisdom in your request.

You get an immediate response to technical requirements (mathematical, statistical, linguistic, etc.) or you can request advice, look for a concept, or an idea.

Suddenly you realize that you no longer have to learn Excel in the deepest details, because Chat GPT, in the blink of an eye, extracts the data you need from any table, or explains how to do it, you just upload the table from which the analysis needs to be done.

And not to be too wise, I again used him himself (chat GPT), to answer me what are his 20 most used abilities, by users?

He replied:

Here are 20 of my most widely used abilities:

1. Answering questions - whether about history, science, technology, art or everyday topics.

2. Writing essays and articles – creating structured and informative texts.

3. Translations – translation between different languages.

4. Writing code – generating and correcting program codes in various languages ​​(Python, Java, HTML, etc.).

5. Text summary – condensing a longer text into a shorter form.

6. Writing letters – creating professional, formal and personal letters.

7.  Creative writing – writing stories, songs, screenplays and other art forms.

8.  Idea generation – brainstorming for projects, campaigns, or creative endeavors.

9.  Consulting  - giving advice for career, study, time management, etc.

10. Learning – explaining complex concepts in simple words.

11. Problem Design – creating tasks or questions for quizzes and tests.

12. Language correction - proofreading and correction of grammatical, stylistic and spelling errors.

13. Writing technical documentation – instructions and guides for tools, software or processes.

14. Making meeting summaries - making notes or minutes.

15. CV writing – designing CVs and cover letters.

16. Solving mathematical problems - from basic mathematics to complex calculations.

17. Data analysis – creation of visualizations or interpretation of numerical data.

18. Health Tips – I offer basic guidelines based on scientific information.

19. Lecture preparation – writing presentations or curriculum for teachers.

20. Dialogue simulation – playing different roles to practice conversation.

 10 tasks where users used me wisely:

1. Creating a startup plan – when the user wanted help to create a detailed business plan for his startup.

2. Creating a personalized learning plan – for mastering a specific skill like programming or a language.

3. Elaboration of a complex algorithm - for solving a real problem in machine learning.

4. Analysis of large text documents – searching for key points in long legal documents.

5. Writing a negotiation letter – for delicate business situations.

6. Help in research work - suggestions on literature and methodology for the thesis.

7. Travel planning – suggestions for itinerary, costs and places to visit.

8. Writing emotional speeches – for weddings, farewell parties or similar events.

9. Explaining scientific phenomena to children – simplifying complex topics.

10. Creative Problem Solving – helping teams find innovative solutions to business challenges.

What parts of it sound particularly interesting? 😊

Digital Marketing Strategy – Key Segments & Optimal Team for Implementation (Medium-Sized Business)

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Photo HBS

To create a modern, comprehensive, and effective digital marketing plan for a medium-sized business, several key segments must be covered, along with the implementation of tools for performance tracking and measurement.

1. Digital Marketing Strategy (paid link)

 Key Segments

1.1. Branding and Identity

🔹 Defining visual identity (logo, colors, typography)
🔹 Clearly formulated mission, vision, and brand values
🔹 Consistency across all communication channels

1.2. Website & SEO (Search Engine Optimization) (paid link)

🔹 A modern, fast, and responsive website (mobile optimization is mandatory)
🔹 SEO optimization (keywords, meta descriptions, technical SEO, link-building)
🔹 A blog section with useful content for the audience

1.3. Content Marketing

🔹 Regular and high-quality blog posts, guides, e-books, and video content
🔹 Infographics, tutorials, case studies
🔹 User-generated content (reviews, testimonials)

1.4. Social Media Marketing (SMM)

🔹 Presence on relevant platforms (Facebook, Instagram, LinkedIn, TikTok, X)
🔹 Customized content for each platform
🔹 Interaction with followers and the community

1.5. Paid Ads & PPC (Google Ads, Facebook Ads, LinkedIn Ads)

🔹 Retargeting campaigns (remarketing)
🔹 Google Ads – Search & Display network
🔹 Facebook & Instagram Ads – precise audience targeting

1.6. Email Marketing & Automation

🔹 Newsletter campaigns with audience segmentation
🔹 Automated workflows (welcome emails, offers, reminders)
🔹 Content personalization and A/B testing

1.7. Local Marketing & Google My Business

🔹 Optimization of the Google My Business profile
🔹 Collecting and responding to reviews
🔹 Local SEO (location-based keywords)

1.8. Influencer & Affiliate Marketing (paid link

🔹 Collaboration with micro and macro influencers
🔹 Affiliate and partnership programs

1.9. CRM & Customer Support

🔹 Implementation of CRM systems (HubSpot, Zoho, Salesforce)
🔹 Chatbot and AI support (WhatsApp, Messenger bots)
🔹 Tracking customer satisfaction (surveys, NPS)

2. Performance Tracking & Measurement (KPIs – Key Performance Indicators)

📊 SEO Metrics:
✔ Organic traffic
✔ Keyword rankings
✔ Backlink profile

📊 Web & UX Metrics:
✔ Website visits and average session duration
✔ Bounce rate
✔ Conversion rate

📊 SMM Metrics:
✔ Engagement rate (likes, comments, shares)
✔ Number of followers and community growth
✔ Post reach and impressions

📊 Email Metrics:
✔ Open rate
✔ Click-through rate (CTR)
✔ Unsubscribe rate

📊 PPC Metrics:
✔ CTR and CPC (cost-per-click)
✔ ROI (return on investment)
✔ Conversion rate

📊 Customer Satisfaction:
✔ Net Promoter Score (NPS)
✔ Number and quality of reviews
✔ Customer feedback

3. Tools for Implementation & Analytics

📌 Google Analytics – Website traffic analysis
📌 Google Search Console – SEO tracking
📌 SEMrush / Ahrefs / Moz – SEO research
📌 Meta Business Suite – Managing Facebook & Instagram campaigns
📌 Google Ads Manager – PPC analytics
📌 MailChimp / Klaviyo / Brevo – Email marketing
📌 Hootsuite / Buffer – Social media scheduling
📌 CRM systems (HubSpot, Zoho, Salesforce) – Customer and sales tracking

Optimal HR Structure for a Digital Marketing Team

To implement such a comprehensive digital marketing strategy in a medium-sized business, an optimal team structure with clearly defined roles and responsibilities is essential. The structure depends on budget and business scope, but here’s a basic model ensuring efficiency:

1. Marketing Director / Head of Marketing

📌 Responsibilities:
✔ Develops and oversees the overall marketing strategy
✔ Sets KPIs and measures performance
✔ Manages the team and budget

📌 Skills:
✔ Strategic thinking, data analysis, team leadership
✔ Knowledge of digital marketing trends

➡ This role may be a CMO (Chief Marketing Officer) for a larger business or a Marketing Manager in a smaller team.

2. SEO & Web Specialist

📌 Responsibilities:
✔ Website optimization for search engines (SEO)
✔ Technical SEO and local SEO
✔ Competitor and keyword analysis

📌 Skills:
✔ Proficiency in Google Analytics, Google Search Console, Ahrefs, SEMrush
✔ Knowledge of WordPress, HTML, CSS is a plus

➡ Can be outsourced to a freelancer or agency if SEO is not handled in-house.

3. Content Marketing Manager / Copywriter

📌 Responsibilities:
✔ Creating blogs, guides, newsletters, and e-books
✔ Writing SEO-optimized content
✔ Storytelling and brand messaging strategy

📌 Skills:
✔ Writing, research, SEO copywriting
✔ Proficiency in SurferSEO, Grammarly, Google Docs

➡ Can work with freelance writers or AI assistants for content generation.

4. Social Media Manager

📌 Responsibilities:
✔ Managing social media platforms (Facebook, Instagram, LinkedIn, TikTok)
✔ Content creation and scheduling, audience engagement
✔ Performance analysis

📌 Skills:
✔ Knowledge of Hootsuite, Buffer, Meta Business Suite, Canva
✔ Creativity, trend awareness, community engagement

➡ May require support from designers and video editors for larger volumes.

5. PPC (Paid Ads) Specialist

📌 Responsibilities:
✔ Creating and optimizing Google Ads, Facebook Ads, LinkedIn Ads
✔ Retargeting strategies and budget management
✔ ROI analysis and cost optimization

📌 Skills:
✔ Proficiency in Google Ads Manager, Meta Ads Manager, Google Tag Manager
✔ Understanding of A/B testing and analytics

➡ Can be a freelancer or agency if PPC is just one part of the strategy.

6. Email Marketing & CRM Specialist

📌 Responsibilities:
✔ Creating and automating email campaigns
✔ User segmentation and content personalization
✔ Conversion optimization through email flows

📌 Skills:
✔ Proficiency in MailChimp, Klaviyo, Brevo, HubSpot
✔ Understanding of A/B testing and customer journeys

➡ Can be part of the content or PPC team in smaller firms.

7. Graphic Designer & Video Editor

📌 Responsibilities:
✔ Designing visuals for websites, blogs, social media, and ads
✔ Image and video editing, animation creation
✔ Email campaign and presentation design

📌 Skills:
✔ Proficiency in Adobe Suite (Photoshop, Illustrator, Premiere, After Effects)
✔ Collaboration tools like Canva and Figma

➡ Can be a freelancer or agency, depending on workload.

8. Influencer & PR Manager (Optional)

📌 Responsibilities:
✔ Collaborating with influencers and brand ambassadors
✔ PR campaigns and crisis management
✔ Event and promotion organization

📌 Skills:
✔ Knowledge of influencer marketing platforms (Heepsy, Upfluence, AspireIQ)
✔ Public speaking, negotiation skills

➡ Often combined with Social Media Manager in smaller businesses.

9. Data Analyst / BI Specialist (Optional)

📌 Responsibilities:
✔ Tracking all KPIs and analyzing data
✔ Creating campaign performance reports
✔ Budget optimization based on data insights

📌 Skills:
✔ Proficiency in Google Analytics, Looker Studio, Power BI
✔ Knowledge of SQL, Python (for advanced analysis)

➡ This role is valuable if the company is data-driven and heavily invests in marketing.

How to Optimize the Team Based on Budget?

💰 Minimal Team (Limited Budget):
✅ Marketing Manager (handles SEO, PPC, and content)
✅ Social Media Manager (also does basic design)
✅ Freelance Writer & PPC Specialist (as needed)

💼 Medium-Sized Business (Balanced Costs & Efficiency):
✅ Head of Marketing
✅ SEO/Web Specialist
✅ Content Writer
✅ Social Media Manager
✅ PPC Specialist
✅ Freelance Designer & Video Editor

🏢 Large Business (Fully In-House):
✅ All roles above, plus Influencer Manager, BI Analyst, and full-time Designer.

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Typical problems with the INTERNET router and how to solve them?

A router is a device that nowadays is present not only in companies but also in every family that understands and knows how to use the possibilities and advantages of information technologies.

So, the internet. computers and smart devices have become part of our everyday business and private lives.

In order to be able to provide Internet access to all devices and all members in the house, we need a device called a router. The router is in this case

I have a device that is also our access point to our network and the Internet, that is ACCESS POINT.

 PROBLEM No. 1

You bought a new router, and now you have the job of plugging it in, setting it up to work properly.

 As we mentioned, the initial step is to connect the LAN cable from the modem, coaxial, DSL or FiOS, which was assigned to you by your ISP (Internet Service Provider) to the router (the WAN signal lamp flashes if you have a signal), as well as the router's power supply.

Manufacturers deliver a SETUP CD with each of their devices, that is, an installation CD that guides you through the installation of your device. In this way, the key parameters are automatically adjusted, and if you are not very pro level with network devices, this is the recommended way for you.

Either way, there are a few things you'll need to learn about your router, and that's what we're going to focus on in this post.

You can receive the Internet signal from the router wirelessly or via a network LAN cable.

Confirmation that WiFi (wireless broadcasting) is turned on on your router is the flashing of the WLAN indicator.

If WiFi is turned on, it is necessary to set a WPA or WPA2 PSK password to prevent unauthorized use of your network.

Possible situation No. 1: you have done everything but you still do not see a signal from your router. It is advised to disconnect the cables between the router and the modem and disconnect the modem from the power supply for at least 30 seconds, then connect everything again.

Situation #2: You ran the software from the installation CD but it reported that it could not find your router even though you connected your computer with a LAN cable to one of the router's ports.

Solution: You need to open network settings on your computer (Windows 7):

Control Panel - Network and Internet - Network Sharing Center - Change Adapter Settings

Then right-click on the LAN connection and open Properties, then select Internet Protocol version Version 4 (TCP/IPv4), then select Properties again:

Check "Use the following IP address." Now you will be in a situation where you have to enter IP addresses manually, so that the first one (the IP address of your computer) is different from the IP address of your router, which is usually "192.168.1.1", so you enter: "192.168.1.2" in the first field. This is because you know that two devices (in this case a computer and a router) on a local network cannot have the same IP address. . In the "Subnet mask" field, type "255.255.255.0"—typical for a home network, and in the "Gateway" field, type the router's default IP address—"192.168.1.1."

You have to do the above most often when the DHCP option is not enabled on the router (

Dynamic Host Configuration Protocol) because it is an option that ensures that all devices connected to the router get different IP addresses.

Otherwise, as far as router settings are concerned, you access the router interface by entering the IP address of the router in the URL field of your web browser: 192.168.1.1.

Then you will be asked for a username and password, which is determined by the router manufacturer, and when you enter it, you enter the router interface.

PROBLEM No. 2

Your network name has disappeared from the list of networks seen by your devices

During the setup that you did by starting the CD, you must have been asked for the name of your network, which other devices will see and which you selected and entered. The name of that network on the router is the SSID and it broadcasts it to the environment as a signal name.

 If you have accessed the router one of the options available with the router is to set it to broadcast the name of your network (Network Name Broadcasting) or not to do so, so your network will not be visible.

For security reasons, you can also make your network invisible, but it is assumed that you have previously set up all your devices to receive the signal.

If it happened (and not by your will), to make your network name disappear you have to do the following:

Set your computer or other device to connect to your router even when it's not broadcasting a network name!

 Control Panel->Network and Internet->Network and Sharing->Manage Wireless Networks.

If you see your wireless network listed, right click on it and go to properties. Select the option "Connect even if the network is not broadcasting its name (SSID)."

If you don't see your network listed, click "Add" and select "Manually connect to a wireless network" then enter your network information.

PROBLEM No. 3

There are frequent signal interruptions from your router

You are carelessly surfing the Internet and suddenly the Internet signal is interrupted.

Potential Solution: This is a common problem, especially for those using cable internet or FIOS. The cause is the instability of the signal, and the reason is usually the splitter. So replace the splitter according to the following.

PROBLEM No. 4

Port forwarding does not work on the router

When you have an IP camera in the network, for example, you need to provide an open port for it so that you can access it via the Internet from a remote location. That router feature is called "port forwarding," and when you've configured your router for an application, there's a tool to check if the appropriate port is open.

One of the links that offers such a check is here!

PROBLEM No. 5

 You forgot the password to access the router or your network

 If you face the situation of forgetting the password to access your router or your network, it is solved by resetting your router to factory settings.

How is it done?

There is a RESET button on the back of the router:

 Using a paper clip, press the button and hold it until the LEDs flash, or as long as the manufacturer provides for a factory reset.

Then access the router with factory settings and you can set a new password.

Newer routers have options to save the appropriate settings, so the previous procedure is not necessary, you just find them.

PROBLEM No. 6

My new device (tablet, smart phone) won't connect to my network

Example: You know your router is working because you can connect to it through your laptop without any problems, but you can't seem to connect your new tablet or game console to it.

So what's the problem?

The first thing you need to confirm is whether your new device is working, which is determined by connecting it to another network, or wifi hotspot. If it connects, go to the next step...

The reason may be the following:

Your router is "dual band", that is, it emits a signal on two frequencies: 2.4GHz and 5GHz, and your new device connects to the wrong one.

Some routers use the same SSID for both frequencies, so some devices may not automatically connect to the correct one. Almost all tablets, e-readers, gaming systems connect to 2.4 GHz.

Only newer wifi devices connect to 5GHz.

It is advised that when you setup the router, you set different SSID network names for each band (frequency).